Viral format
The tier list slideshow: ranking S to C, one swipe at a time
By TokCloner team · Updated
Short answer
A tier list slideshow ranks items in one category from S tier (the best) down to C or D tier, usually one tier per slide, then ends on the full board and a question. It works because everyone already reads the letter scale, everyone has an opinion about where their favorite belongs, and a ranking invites people to argue in the comments.
- Slides
- 6–9 slides
- Also called
- Also called: Tier ranking, S-tier list, Ranked tier list, Tierlist, Ranking slideshow, Best to worst ranking
The structure, slide by slide
- 1/8 Hook
I ranked every home coffee method after 9 years as a barista. Your favorite might be C tier.
Names the category and who is judging it, and hints that a favorite might lose, so viewers swipe to find theirs.
- 2/8 Criteria
Judged on 3 things: taste, cost per cup, and how hard it is at 7 a.m.
Stated criteria make the ranking feel fair and give commenters something specific to argue with.
- 3/8 C tier
C tier: Pod machines. Fast and easy, but every cup tastes the same, and not in a good way.
Starting at the bottom builds suspense, because each swipe asks whether the viewer's pick is still in the running.
- 4/8 B tier
B tier: French press. Big, rich body. Silty last sip and a pain to clean.
A fair pro and con on a popular pick shows you are judging, not hating.
- 5/8 A tier
A tier: Pour-over. The cleanest cup you can make at home. Needs a scale and 4 calm minutes.
Raises the stakes right before the top spot and keeps the last swipes moving.
- 6/8 S tier
S tier: AeroPress. Great coffee in 2 minutes, travels anywhere, forgives your mistakes.
Delivers the payoff the hook promised, and it is the pick people will screenshot or fight about.
- 7/8 Full board
The full board. S: AeroPress · A: Pour-over · B: French press · C: Pod machines
One summary image people can save, share and disagree with at a glance.
- 8/8 CTA
Where would you put cold brew? Tell me which tier and why.
Asks about a missing item, which turns disagreement into comments and gives you a part 2.
Why it works
- Zero learning curve. The S, A, B, C scale borrows from Japanese letter grading, so viewers read the ranking instantly without a legend (Wikipedia, Tier list).
- It is built for debate. YouTube calls tier lists 'a standardized, visual way to share opinions and spark debate,' and comments are among the interactions TikTok says shape its recommendations (YouTube Official Blog, 2025; TikTok Newsroom, 2020).
- Every swipe is an open question: where did my favorite land? Curiosity rises when people notice a gap in what they know (Loewenstein, 1994), and they only feel that gap for items they already know.
- The best comes last. Climbing from C to S puts the peak at the end, and people judge an experience largely by its peak and its ending (Kahneman et al., 1993, the peak-end rule).
- It shows expertise without a pitch. YouTube notes creators use tier lists to show what they know, and a clear set of criteria proves you know the category better than the viewer does.
Best for
- Product and gear reviews
- Food, coffee and restaurants
- Beauty and skincare
- Fitness equipment and exercises
- Apps, tools and software
- Travel and local guides
- Gaming and entertainment
Avoid
- Ranking with no criteria. Without them the comments are just 'wrong' and nobody has a reason to stay.
- Putting everything in S or A tier. No losers means no tension, and it reads like an ad.
- Cramming 6 or more items onto one tier slide. Keep 1 to 3 per slide so the text is readable on a phone.
- Ranking things you haven't used. Viewers spot it fast, and the whole list loses credibility.
- Ranking your own products with no weak spots. An honest C tier is what makes your S tier believable.
- Singling out small competitors or real people for C tier. Rank products and methods, not people.
- Revealing S tier on slide 1 when the board isn't the surprise. You give away the payoff and the reason to swipe.
Hooks for this format
- I ranked every [category] so you don't waste your money
- [Category] tier list from someone who [credential]
- Ranking every [product] we sell. Honestly.
- Your favorite [thing] is C tier. Here's why.
- The only [category] tier list you need before you buy
- Ranking [category] by [unexpected criterion]
- S tier or overrated? Ranking the [things] everyone recommends
- [Niche] tier list: what's worth it and what's hype
- I tried [number] [things] so you don't have to. Ranked.
- Ranking [city]'s [food or spot] after trying all of them
- Ranking every [tool] I've paid for as a [role]
More in the hook library.
A tier list slideshow ranks one category from S tier (the best) down to C or D tier, one tier per slide. It opens on a hook, climbs from worst to best, and ends on the full board and a question.
It is one of the few formats that asks viewers to disagree with you. That is the point.
What is a tier list slideshow?
It is a ranking told one reveal at a time. Slide 1 names the category and the judge, and the middle slides reveal each tier from the bottom up. The last slides show the whole board and ask where viewers would put something you left out.
The tier list started in video game culture, where players ranked characters by how strong they were in competition (Wikipedia). It has since spread to films, food, logos and nearly everything else. YouTube says videos with “tier list” in the title passed 1 billion views there in the first half of 2025 (YouTube Official Blog).
As a TikTok photo post or Instagram carousel, the format works because every swipe is a reveal. Slideshow idea guides file it under interactive formats, where viewers argue the rankings in the comments (OpenClip).
What does S tier mean?
S tier is the top tier, above A. Wikipedia notes the S may stand for “special,” “super,” or the Japanese word for “exemplary,” borrowed from the S grade used in Japanese grading. You never need to explain it on a slide, because viewers already read S, A, B, C as best to worst.
When to use a tier list
Use it when your audience already knows the items and has opinions about them. Nobody argues about a ranking of things they have never heard of.
Good fits:
- You sell or use many products in one category and can judge them honestly.
- Your niche has a long-running debate, like the best coffee method or the best beginner camera.
- You want comments. A ranking invites disagreement, and comments are among the interactions TikTok says it uses to recommend videos (TikTok Newsroom).
Skip it when you only have two or three options. A myth vs fact post or a mistakes listicle fits better there.
Second worked example: a personal trainer ranks home gym gear
The example slides on this page rank coffee methods for a coffee gear shop. Here is the same structure for a personal trainer whose clients keep asking what to buy.
- Hook: “I ranked the home gym gear my clients bought. Some of it is a coat rack now.”
- Criteria: “Judged on 3 things: do they still use it, how much space it takes, and cost.”
- C tier: “Ab gadgets. Bought in January, under the bed by March.”
- B tier: “Yoga mat and foam roller. Cheap and useful. Not enough on their own.”
- A tier: “Resistance bands. Fit in a drawer, travel well, cover most beginner moves.”
- S tier: “Adjustable dumbbells. The one thing nearly every client still uses a year later.”
- Full board: One grid with all four tiers and a photo of each item.
- CTA: “What’s collecting dust in your house? Comment it and I’ll give it a tier.”
The criteria slide gives commenters something specific to push back on. S tier sits near the end, so the strongest moment is also the last one. Psychologists call this the peak-end rule: people judge an experience largely by its most intense moment and its ending (Wikipedia).
Tier list variations
Bottom-up reveal
The default. Start at C or D and climb to S. Each swipe answers “is mine still in?”, which keeps people going.
Board-first
Show the full board on slide 1, then use one slide to defend each surprising pick. Use it when the board itself is the shock, such as a famous favorite sitting in C tier.
Custom tiers
YouTube notes that many creators rename the tiers. For buyers, try “Buy it / Try it / Skip it” or “Full price / Wait for a sale / Never.”
One item per slide
For 5 to 8 items with strong photos, give each item its own slide with a big tier letter on it. More swipes, more suspense and less text per slide.
Comment-built part 2
Rank the items people said you forgot. The first post’s comments become the second post’s hook.
How to make a tier list slideshow with your own photos
- Pick 4 to 10 items you have actually used. Real experience is the reason anyone reads your ranking.
- Shoot every item the same way. Same background, light and angle, so tiers are easy to compare at a glance.
- Write the criteria before you rank. Two or three criteria keep you honest and make each placement easy to defend.
- Make the tier letter the biggest thing on each slide. Item name second, a one-line reason third.
- Build the board slide last. Tier letters down the left, your photos in rows. Nothing fancier is needed.
- End on a missing item. “Where would you put X?” gives people something to answer. “Follow for more” does not.
If you have found a tier list post that fits your niche, TokCloner can rebuild it for your business. Paste the link and it keeps the structure, from hook to criteria, tiers, board and CTA. It rewrites the text for your business profile and can use photos from your own media library instead of generated images.
Slides export as 1080×1920 PNGs that you post yourself. TokCloner works with image posts only and has no free plan. If you already know your ranking, building it by hand works fine.
For more first-slide lines, browse the hook library or start from a TikTok slideshow template.
Frequently asked questions
What does S tier mean?
S tier is the top tier, ranked above A. The S may stand for 'special,' 'super,' or the Japanese word for 'exemplary,' and it comes from the S grade used in Japanese school grading and advertising.
How many slides should a tier list slideshow have?
Six to nine works for most topics: a hook, a criteria slide, one slide per tier, a full board and a question. Go longer only when each item gets its own slide.
Should a tier list start with S tier or the lowest tier?
Start at the lowest tier so S tier is the payoff. Show the full board first only when the board itself is the surprise, such as a famous favorite sitting in C tier.
What are good tier list ideas for a business?
Rank your own products, the tools or methods in your industry, local spots your customers visit, or the choices your buyers face before they purchase. Pick items your audience already knows and has opinions about.
Is it OK to rank competitors in a tier list?
Rank categories and methods rather than singling out small competitors by name. If you include brands, state your criteria, judge only what you have used, and give every placement a fair reason.
Keep reading
- The mistakes listicle: 'N mistakes killing your X'The mistakes listicle names N mistakes your audience is making, one per slide, each with a fix. Slide-by-slide template, 12 hooks and worked examples.
- Myth vs fact: the slideshow format that corrects your nicheHow to build a myth vs fact slideshow for TikTok or Instagram: a research-backed slide order, two worked examples, 12 hooks, variations and what to avoid.
- Before and after TikTok slideshows: the transformation formatHow the before and after TikTok format works: slide-by-slide template, 12 hooks, shooting rules and the platform limits on transformation posts in 2026.
- TikTok hooks: 190+ fill-in hooks for slideshows, carousels and Reels190+ TikTok hooks and Instagram hooks for slideshows, carousels and Reels covers, sorted into 14 types, with how to pick one by goal and how to test it.
- TikTok slideshow templates you can copy and fill in18 free TikTok slideshow templates with slide-by-slide text and [blanks] for your niche, plus 1080×1920 text placement, Canva tips and photo mode limits.
Sources
- YouTube Official Blog: The tier list phenomenon (August 2025)
- Wikipedia: Tier list
- TikTok Newsroom: How TikTok recommends videos #ForYou (June 2020)
- Loewenstein (1994), The psychology of curiosity: A review and reinterpretation, Psychological Bulletin (abstract)
- Wikipedia: Peak–end rule (Kahneman, Fredrickson, Schreiber and Redelmeier, 1993)
- OpenClip: 50+ TikTok slideshow ideas that actually work